Friday, 18 November 2016

Banks are not keen about sponsorships . . .

Only The Music Academy puts out its December Season schedule of concerts/lec-dems early. By late October.

The other sabhas always buy time to 'make changes' - which simply means they are struggling to fix those uncertain artistes who accompany the main.

This season, even the few sabhas who make public their festival calendars in early November held them back.

Reason? They were buying time to shore up their sponsorship figures. 

This whole thing about demonetisation by the Indian government has soured the sabha-bank-as-sponsors relationship.

Banks are still struggling to meet the demands of their clients who are ridding the dud currency notes and looking for ATMs that are calibrated in order to deliver money. They just are not in the mood to talk about sponsorship. 

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