Readers of our website KutcheriBuzz.com nudge us to the December Season even before we get into the act!
That lets us know that rasikas value what we do here - cover the Season closely year after year, now for some 17 years!
Since advertising supports our work, we do ping our clients in October but this year, the Puja/Navaratri and Deepavali season rolled in back to back and our clients had little time for us.
We are knocking twice on their doors now.
It costs a bit to cover the Season as closely as we do - hop to various sabhas to get the buzz, the news, get the photographer to cover key events across the Mylapore-Mambalam-Adyar zone where the action happens, and post stories online.
And then we have the Season's Daily, our news sheet that circulates at sabhas for 16/17 days from mid-December.
The arts does not get too much attention and funding. So we have to work hard to explain the Season to advertising clients and connect their business to the festival.
The attention that readers/ rasikas give to all that KutcheriBuzz does helps to get support that is crucial to our work.
As Season 2018 begins to take shape and we roll out our coverage, please mail us ideas and feedback from now on. To - kutcheribuzz@gmail.com
Tell us how best to report the Season.
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